Who, What, Why

Slideshow

Who?


Individually we are just a few more souls on this giant rock called home. Deeper still: individuals
with variegated and diverse backgrounds, perspectives, cultures, traditions, practices, tastes in
music, art, entertainment, food, strains, terpenes, genetics, jewelry, fashion...LIFE.
Collectively, we are a group of people that never fit into the negative stereotypes people associate with
being a connoisseur.
We are individuals that have grown tired of being lumped up and paired to negative, unproductive,
damaging and limiting behavior and perception. We are Human!!


What?


We are here to bring a hit of fresh greens embraced in the form of fashion for the cannabis
community and friends alike. What we mean by this is that just like you, we are tired of those cheesy phrased
t-shirts that read "It's Always 420 Somewhere" or the comfortably oversized sweater with all the
colors of the rainbow (but it isn't tie-dye) that reads "I Like my Salad Green Like My Herbs". It's
embarrassing, we aren't simple minded apes that just stumbled upon creative thought and intellect. We aim to raise the bar that measures out the
standard of quality & limit breaking creativity each & every day to bring life back to the artistic and self interpretive
& expressive world of cannabis while commanding respect to & for the cannabis culture & fellow enthusiast.

Why?


The world of cannabis along with its culture and community are ever evolving & expanding,
becoming diversely and widely influential. It is important for many of us that the world that once
frowned upon & negatively defined perception of the cannabis connoisseur & lifestyle come
to understand that we aren't junkies plastered on a sofa in a basement somewhere with low
intelligence levels and attention spans (that commercial lol). We want to help shape the narrative in a more positive
interpretation & look good & feel good about who we are as a collective, as individuals & as members of the community, together. We aren't airheads, we are tiers above the rest.

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